MIRA — 16

The 2016 campaign is based on the analogy between the Digital Arts Festival and the Bodybuilding culture, with references to its effort, hard work and energy. This is symbolized aesthetically throughout the graphic campaign and extended to having a consumable product line that allows the audience to physically feel the essence of the Festival.

The campaign consists on a Music Video to show the Festival’s Line Up and a photo shooting for all print outputs. It also features a jingle as a sound identity element.


Photographer: Marçal Vaquer