Jumpers

A controversial logo, 80’s design, and questionable online communication…there was really nothing else we could do but fall in love with Jumpers.

A campaign from Fuego Camina Conmigo done in collaboration with Amigo Total.

In order to celebrate a brand that is really confident with being exactly who they are, this campaign calls itself out for being silly and cringey – by being the most silly and cringey. We embody this satirical style in our directorial vision to further highlight the creative concepts and narratives.

 

To create this heightened DIY design, we used a number of different techniques and tools including mock-up templates, Pixel Art, Word Art, stock images, online 2D/3D text generators, shooting footage at home on an iPhone and even warping corporate logos to complement the look and feel of the campaign. 

Look development:

Directed by Amigo Total
Client: Jumpers
Agency: Fuego Camina Conmigo
Creative Direction: Oriol Fernandez
Animation Production: Amigo Total
Head of Production: Victoria Ventura
Directors: Pol Solà, Raül Peix
Cel Animation: Juan Huarte, Gianluca Patti
3D: Raül Peix
Compositing: Pol Solà
Music & Sound Design: Esteban Navarro, Raül Peix