Pull&Bear SS20

We were invited by Pull&Bear and Prod. Co. Vampire Films to co-direct this film alongside David Camarero.
A movie merging film and CGI and the street youth culture with the contemporary digital one.

Two worlds juxtaposed by music, an entity with the power of triggering change, switching seamlessly between fantasy and reality until we lose the boundaries, merging film and CGI into a new reality.
Chynna’s track “Attention” (prod. Soda Plains) acts as the catalyst creating change and reaction, being the protagonist at the same time.

The beauty of human imperfection is conveyed here through high-res 3D graphics, glitchy 3D scans, and a wide variety of resources ranging from abstract fluid backgrounds, vivid gradients, or liquid textures.
The dream-like scenario is achieved by mixing the urban live-action locations with fantasy vaporwave 3D nature, as well as street/urban 3D elements such as chains, lasts, and broken glass.

The final finishing relies on the custom-made chrome-type illustrations that boldly step on top of the frames.

Directed by: David Camarero & Amigo Total

Produced by: Vampire Films

Creative Director: Cristian Molina

Executive Producer: Alex Julia

Producer: Lucia Andres

DOP: Thais Català

1st AD: Claudia Aragón

2nd AD: Claudia Aragón

3rd AD: Manel Arévalo

Production Manager: Ruben Campos

Production Assistant: Àlex Faust, Mar Guerra

PA Runner: Segio Olivares, Alex Carceller

Focus Puller: Nonna Serra

Clapper Loader: Laura Llorens

Colorist: Marti Somoza

Amigo Total Credits

Creative Directors: Pol Solà & Raul Peix

Graphic Design: Andreu Serra, Carlo Candido & Pol Solà

3D Artist: Daniel Benza, Sergio Perez, Raul Peix & Edu Torre

Music by: Chynna