Barcelona’s Teatre Lliure approached us to create the campaign for its new direction.
The main objective was to achieve a radical and disruptive change in the classical way the Theatre used to communicate so far.
The brief was focused on the audience and the city, so we placed the Theatre in the middle of society playing with the concept of reflection both in terms of image and thinking.
We translated this concept with an iconic chrome effect, a mirror that places the people, the city and society as main characters of the Theatre.
We worked with a broad range of typographies in order to match the different program contents (ranging from less to more experimental) as well as translation of the multiple voices and opinions of the audience the Theatre seeks to represent.